Revenue Management by Robert G Cross

Revenue Management by Robert G Cross

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.



Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.



Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Robert G. Cross is the chairman of Revenue Analytics, Inc. Previously he founded Talus Solutions, Inc., which worked with clients including Ford Motor Company and UPS. His book Revenue Management: Hard Core Tactics for Market Domination was a New York Times Business Best Seller and was published worldwide, in French, German, Japanese, Korean, Chinese, and Portuguese editions.

SKU	Unavailable
ISBN 13	9780767900331
ISBN 10	0767900332
Title	Revenue Management
Author	Robert G Cross
Condition	Unavailable
Binding Type	Paperback
Publisher	Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Year published	1997-12-29
Number of pages	288
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.