The Revenue Marketing Book
World of Books
The feel-good place to buy books
The Revenue Marketing Book by Yaagneshwaran Ganesh
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create TogethernessA must-read operating manual for marketers who want to deliver exponential revenue.- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the worldAll your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag's book gives you an approach to make your marketing count.- Vinod Muthukrishnan, Chief Growth Officer at CiscoIt doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.Make an impact. Build a predictable recurring revenue engine.| SKU | Unavailable |
| ISBN 13 | 9781648926198 |
| ISBN 10 | 1648926193 |
| Title | The Revenue Marketing Book |
| Author | Yaagneshwaran Ganesh |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Notion Press |
| Year published | 2020-05-02 |
| Number of pages | 106 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |