Rhetoric by Richard Toye
Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
Rhetoric mattersTo explicate this shaggy beast in 35,000 words is no small challenge, and Toye succeeds with a consistently light touch. * The Speechwriter *
Richard Toye studied at the University of Birmingham and subsequently the University of Cambridge, where he completed his Ph.D. He is currently Professor of Modern History at the University of Exeter. His books include Lloyd George and Churchill: Rivals for Greatness (2007) and Churchill's Empire: The World That Made Him and the World He Made (2010).
| SKU | Unavailable |
| ISBN 13 | 9780199651368 |
| ISBN 10 | 0199651361 |
| Title | Rhetoric |
| Author | Richard Toye |
| Series | Very Short Introductions |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Oxford University Press |
| Year published | 2013-03-28 |
| Number of pages | 144 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |