Rhetoric in Popular Culture by Barry Brummett

Rhetoric in Popular Culture by Barry Brummett

Rhetoric in Popular Culture, Third Edition provides students with a solid background in the central issues in interpreting pop culture. Author Barry Brummett helps readers use techniques of rhetorical criticism to analyze texts from popular culture including print ads, music videos, TV advertisements, Internet user groups, movies, and television shows. Part I covers rhetoric as a concept, the history of rhetoric, and a method for doing rhetorical criticism. Part II includes critical essays and case studies that show students how the critical methods discussed in Part I can be used to study the rhetoric of extended texts.

Brummett, Barry S.: - Barry Brummett is the Charles Sapp Centennial Professor in Communication and chair of the Department of Communication Studies at the University of Texas, Austin. He received his PhD from the University of Minnesota in 1978, and taught at Purdue University and the University of Wisconsin before coming to the University of Texas, Austin in 2001. Brummett has authored, coauthored, or edited numerous articles, scholarly essays, and books, including Contemporary Apocalyptic Rhetoric, Techniques of Close Reading, Rhetoric of Machine Aesthetics, and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture, epistemology, and the theories of Kenneth Burke.

SKU	Unavailable
ISBN 13	9780312065393
ISBN 10	0312065396
Title	Rhetoric in Popular Culture
Author	Barry Brummett
Condition	Unavailable
Binding Type	Paperback
Publisher	Bedford Books,U.S.
Year published	1993-12-15
Number of pages	243
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.