RickRadio Confidential by Rick Charnack
While most listen to radio for its music and personalities, there exists a critical business element: advertising. Radio stations employ salespersons to contact local businesses, where they sometime go to extremes to sell ads on their station. As I climbed the ladder of success in the face-paced, cut throat world of radio sales, I encountered and participated in my share of questionable entertainment, which included outlandish clients, drug abuse and shady characters. This provocative behind-the-scenes look at the sordid underbelly of radio advertising offers a titillating perspective never revealed before. You'll howl as you read about how I made a living during my adventures in the South Florida radio biz
Rick Charnack is a well-known and respected radio professional who has built a reputation for his creative approach to selling and marketing radio commercials and managing high performance sales teams. He's consulted companies and conceived promotional programs for clients including Walt Disney World, PepsiCo, British Airways and Carnival Cruise Lines. Rick currently resides near Hollywood, Florida, is single, and spends his time writing. You might find Rick at Your Big Picture Cafü¾Ž–”¼ in Davie, Florida, his home away from home working on his next novel. He maintains a close relationship with his daughter, Liza, who Rick describes as the greatest gift of my life.
| SKU | Unavailable |
| ISBN 13 | 9780615913223 |
| ISBN 10 | 0615913229 |
| Title | RickRadio Confidential |
| Author | Rick Charnack |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rick Charnack |
| Year published | 2013-10-28 |
| Number of pages | 236 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |