The Right Sensory Mix by Diana Derval
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences.Prof. Diana Derval, PhD, EMBA, is the chair of DervalResearch and a pioneer at decoding human behavior and preferences with biosciences. Harvard Business Review contributor, award-winning author, patented inventor, and social entrepreneur, Diana turns fascinating neuroscientific breakthroughs into powerful predictive tools and helped Fortune 500 firms including L'Oréal and Philips accelerate their development with a focus on planet and people-friendly products and experiences.
| SKU | Unavailable |
| ISBN 13 | 9783662637944 |
| ISBN 10 | 3662637944 |
| Title | The Right Sensory Mix |
| Author | Diana Derval |
| Series | Management For Professionals |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Year published | 2022-04-10 |
| Number of pages | 322 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |