The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life
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The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life by Richard Florida
The national bestseller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have - with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living - the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.
Richard Florida, Author, Who's Your City? and Director of the Martin Prosperity Institute, Rotman School of Management, University of Toronto.
Richard Florida is one of the world's leading public intellectuals. Esquire Magazine recently named him one of the 'Best and Brightest' in America. He is author of the national and international best-selling book, The Rise of the Creative Class, which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by the Harvard Business Review. His ideas have been featured in major ad campaigns and such as BMW and are being used globally to change the way regions, nations, and companies compete.
He is founder of the Creative Class Group, an advisory services firm, charting new trends in business and community.
Richard is a regular columnist with the Globe and Mail newspaper and has written articles for the Atlantic Monthly, the New York Times, the Wall Street Journal, the Harvard Business Review, the Boston Globe and the Financial Times. His new book, Who's Your City? has been hailed a National Best-Seller, an International Best-Seller and Amazon Book of the Month.
Richard has also been appointed to the Business Innovation Factory's Research Advisory Council and recently named European Ambassador for Creativity and Innovation.
He is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Previously, Florida held professorships at Carnegie Mellon University, a visiting professor at Harvard and MIT, and a visiting fellow of the Brookings Institution. Florida earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University.
Richard Florida is one of the world's leading public intellectuals. Esquire Magazine recently named him one of the 'Best and Brightest' in America. He is author of the national and international best-selling book, The Rise of the Creative Class, which received the Washington Monthly's Political Book Award and was cited as a major breakthrough idea by the Harvard Business Review. His ideas have been featured in major ad campaigns and such as BMW and are being used globally to change the way regions, nations, and companies compete.
He is founder of the Creative Class Group, an advisory services firm, charting new trends in business and community.
Richard is a regular columnist with the Globe and Mail newspaper and has written articles for the Atlantic Monthly, the New York Times, the Wall Street Journal, the Harvard Business Review, the Boston Globe and the Financial Times. His new book, Who's Your City? has been hailed a National Best-Seller, an International Best-Seller and Amazon Book of the Month.
Richard has also been appointed to the Business Innovation Factory's Research Advisory Council and recently named European Ambassador for Creativity and Innovation.
He is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Previously, Florida held professorships at Carnegie Mellon University, a visiting professor at Harvard and MIT, and a visiting fellow of the Brookings Institution. Florida earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University.
| SKU | Unavailable |
| ISBN 13 | 9780465024766 |
| ISBN 10 | 0465024769 |
| Title | The Rise of the Creative Class and How it's Transforming Work, Life, Community and Everyday Life |
| Author | Richard Florida |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Basic Books |
| Year published | 2002-05-01 |
| Number of pages | 416 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |