Rise Up by Russ Stoddard

Rise Up by Russ Stoddard

Rise Up is essential reading for entrepreneurs who want to start their own purpose-driven businesses, as well as senior business executives who aspire to lead their organizations to become more socially conscious. - Foreword Reviews

A new breed of socially conscious companies is changing how consumers shop, where employees work, and the way in which the world does business.

Rise Up: How to Build a Socially Conscious Business sets the stage for this optimistic business trend where companies create financial profit for stakeholders through products, services, and business models that create social impact and public benefit.

With more than 25 years of experience running a Certified B Corporation (earned by meeting rigorous standards of social and environmental performance, accountability, and transparency) that has always had social responsibility at its core, Russ Stoddard offers insights and guidance on how to create a socially conscious business, as well as encouraging words for social entrepreneurs of every generation.

Russ Stoddard began his career as a river guide before entering the corporate world where he has become recognized as an expert working at the confluence of business and social responsibility.

He is the founder and president of Oliver Russell, a public benefit corporation that builds brands for purpose-driven companies whose products, services or business models benefit society.

Russ is a leader in the certified B Corporation community, a new classification of companies that use the power of business to solve social and environmental issues. He has received awards for lifetime achievements in community service from the American Advertising Federation, the YMCA, and his alma mater, the University of Puget Sound.

He lives in beautiful Boise, Idaho, with his wife, Sarah, and their standard poodle, Roux.