Risk Issues and Crisis Management
Summary
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Risk Issues and Crisis Management by Ipr
Praise and Reviews `Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.` MARKETING BUSINESS, April 2003 In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong. Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption. Defining issues management Planning and implementing an issues management programme The media in crisis situations Planning for the unexpected Crisis communications management The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis. This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.
Judy Larkin JUDY LARKIN and MICHAEL REGESTER draw on 40 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They run their own London-based public relations consultancy, Regester Larkin.
| SKU | Unavailable |
| ISBN 13 | 9780749436353 |
| ISBN 10 | 0749436352 |
| Title | Risk Issues and Crisis Management |
| Author | Ipr |
| Series | Pr In Practice |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2001-12-15 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |