Robert's Rules of Innovation by Robert F Brands

Robert's Rules of Innovation by Robert F Brands

Robert's Rules of Innovation , from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts.

ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring “at least one new product per year to market”—resulting in double-digit profitable growth and share-holder value.

MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.

SKU	Unavailable
ISBN 13	9780470596999
ISBN 10	0470596996
Title	Robert's Rules of Innovation
Author	Robert F Brands
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley & Sons Inc
Year published	2010-03-26
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.