Robin Hood Marketing by Katya Andresen
Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds.
What a great bookI love it. The blogger goes on to say how great this book is for marketing ministries. (SamLuce.com,10/19/2007)
Katya Andresen is vice president of marketing at Network for Good, the Internet's leading charitable giving site. She developed the Robin Hood rules in working with dozens of local, national, and international causes in the United States, Eastern Europe, and Africa. Andresen traces her passion for helping good causes to the enormous need she witnessed overseas in her previous work as a foreign correspondent.
| SKU | Unavailable |
| ISBN 13 | 9780787981488 |
| ISBN 10 | 0787981486 |
| Title | Robin Hood Marketing |
| Author | Katya Andresen |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2006-04-01 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |