Rocket: Eight Lessons to Secure Infinite Growth by Michael Silverstein

Rocket: Eight Lessons to Secure Infinite Growth by Michael Silverstein

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Summary

Rocket is dedicated to the proposition that mere mortals can create immortal brands.

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Rocket: Eight Lessons to Secure Infinite Growth by Michael Silverstein

Rocket is dedicated to the proposition that mere mortals can create immortal brands.

Michael J. Silverstein is a senior partner and managing director of the consumer practice at The Boston Consulting Group. He is the bestselling author of Trading Up, The $10 Trillion Prize, Women Want More, and Treasure Hunt.


Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.

SKU Unavailable
ISBN 13 9781259585425
ISBN 10 1259585425
Title Rocket: Eight Lessons to Secure Infinite Growth
Author Michael Silverstein
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education
Year published 2015-10-16
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.