The Routledge Handbook of Service Research Insights and Ideas by Eileen Bridges

The Routledge Handbook of Service Research Insights and Ideas by Eileen Bridges

This volume offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the worlds leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design.

"In this book Eileen Bridges and Kendra Fowler have put together a great team of multi-disciplinary scholars to discuss a highly contemporary and pertinent set of topics on services marketingIt is no doubt a very useful guide to anyone seeking to keep abreast of some of the most important developments in the field." — Chatura Ranaweera, Associate Professor of Marketing at Lazaridis School of Business, Wilfrid Laurier University, Canada, and Co-Editor of a leading service journal

"This is a comprehensively crafted book with an international perspective that includes contemporary debates and research insights. Anyone who engages in service research and uses research findings in decision-making, regardless of the context, would find the book useful and insightful. It is a must-have book in the field of Service Industries and Service Management Research." — Professor Levent Altinay, Editor-In-Chief of the Service Industries Journal

Eileen Bridges is a Professor of Marketing at Kent State University, USA. She received her PhD from Northwestern University, USA. Her research interests include customer expectations, technology-based products, and services. She previously served on the faculty at Rice University, USA, and as Editor-in-Chief of the Service Industries Journal.

Kendra Fowler is an Associate Professor of Marketing at Youngstown State University, USA. She received her PhD from Kent State University, USA. Her research interests include services, retailing, and advertising.

SKU	Unavailable
ISBN 13	9781032400235
ISBN 10	1032400234
Title	The Routledge Handbook of Service Research Insights and Ideas
Author	Eileen Bridges
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2022-08-29
Number of pages	540
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.