The Routledge Handbook of Strategic Communication by Derina Holtzhausen

The Routledge Handbook of Strategic Communication by Derina Holtzhausen

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • conceptual foundations, • institutional and organizational dimensions, • implementing strategic communication, and • domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

SKU	Unavailable
ISBN 13	9780367367732
ISBN 10	0367367734
Title	The Routledge Handbook of Strategic Communication
Author	Derina Holtzhausen
Series	Routledge Handbooks In Communication Studies
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	2019-10-22
Number of pages	596
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.