Rowsome Frank : Verse by the Side of the Road by Frank Rowsome

Rowsome Frank : Verse by the Side of the Road by Frank Rowsome

In the fall of 1925, young Allan Odell conceived the idea of using consecutive signs along the roadside. . . . In 1963 the last signs were taken down, ending the most famous outdoor advertising venture ever.--1977 Minnesota Almanac

The whole story is in this book, plus all the jingles used. The signs are gone now, except for one set on permanent display at The Smithsonian. You can have them all, always, in your own library with this book.

Rowsome's volume indexes each of the 600 jingles . . . and as you down the list, preferably reading aloud, it might evoke visions of 1940 Chevies, roadside diners, signs that said EATS. . . . Why were the Burma-Shave jingles so universally loved? Because they were light-hearted and humorous in hard times and war times.--Bov Swift, Knight News Service

Frank Rowsome, Jr. was an American writer and editor for Popular Science magazine, as well as a well-known chronicler of advertising in the twentieth century. They Laughed When I Sat Down, Poetry on the Side of the Road: The Tale of the Burma-Shave Signs and Jingles, and Trolley Car Treasury: A Century of American Streetcars are among his works.

SKU	Unavailable
ISBN 13	9780828903516
ISBN 10	0828903514
Title	Rowsome Frank : Verse by the Side of the Road
Author	Frank Rowsome
Condition	Unavailable
Binding Type	Paperback
Publisher	Penguin Random House Australia
Year published	1979-09-01
Number of pages	121
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.