Rugs to Riches by Caroline Bosly
Take a behind-the-scenes look at one of the world's biggest technology companies. See how Samsung grew from a small food export company to the manufacturer of so many must-have gadgets in just fifty years. This book uncovers:
● Some of the key players driving Samsung's meteoric rise.
● How the company consistently stays on the cutting edge of technological innovation.
● The marketing and public relations strategies that have built Samsung into the powerful brand it is today.
From Samsung's battle with Sony to what the future could hold for this tech leader, this book documents Samsung's amazing growth, as well as developments in the technology industry as a whole.
| SKU | Unavailable |
| ISBN 13 | 9780394739571 |
| ISBN 10 | 0394739574 |
| Title | Rugs to Riches |
| Author | Caroline Bosly |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Random House USA Inc |
| Year published | 1985-05-12 |
| Number of pages | 247 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |