The Rule of Three
The Rule of Three
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Summary
This guide explains how, in every industry, three major volume-driven players emerge to dominate the market with the balance filled by specialist niche players, and how this determines business strategy. The authors offer key insights, predicting trends in mergers, competition and profitability.
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The Rule of Three by Jagdish Sheth
Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses large and small. Based on extensive studies of market forces, they show that the vast majority of industries follow a distinct pattern and ultimately fall under the influence of 'the rule of three.' Evidence suggests that three full-line, volume driven competitors eventually emerge to capture between seventy and ninety percent of a given market. Documenting how markets evolve into two complementary sectors, generalists, which cater to a large, mainstream group of customers at both the high and low ends of the market, and any company caught in the middle is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping centre with specialty shops anchored by large stores. Drawing wisdom from these markets, THE RULE OF THREE offers counterintuitive insights, which inform suggested strategies for the 'Big 3' players, as well as for mid-sized companies that may want to mount a challenge and for specialists who want to flourish
Jagdish Sheth teaches at the Goizueta Business School of Emory University, where he is the Charles H. Hellstadt Proferssor of market strategy. He lives in Atlanta Georgia. Rajendra Sisodia is currently Trustee Professor of Marketing at Bentley College in Waltham Massachusetts. He lives in Lexinton, Massachussets.
| SKU | Unavailable |
| ISBN 13 | 9780743205603 |
| ISBN 10 | 074320560X |
| Title | The Rule of Three |
| Author | Jagdish Sheth |
| Condition | Unavailable |
| Binding Type | Other book format |
| Publisher | Simon & Schuster Ltd |
| Year published | 2002-06-17 |
| Number of pages | 283 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |