Rules for Revolutionaries by Guy Kawasaki

Rules for Revolutionaries by Guy Kawasaki

"Life for a revolutionary is all about kicking but: 'You have an interesting product, but...' 'I can see where there needs to be a better way, but...''I'd like to help you, but...'"

Guy Kawasaki, former chief evangelist of Apple Computer Inc., and renegade business strategist is back with a "but-kicking" manifesto, Rules for Revolutionaries. Kawasaki inspires world-changing innovation--this time using his battle-tested lessons to help revolutionaries become visionaries. With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions to the challenges that companies must meet to change the world.

Rules for Revolutionaries is divided into three sections:

Create Like a God. This section explains how to create revolutionary products and services. Kawasaki turns the conventional wisdom--which suggests that breakthrough insights appear when you're in the heightened and altered state of sitting in a beanbag chair squirting colleagues with water pistols--on its head. He shows how the key to creating a revolution is analyzing how to approach the problem at hand.

Command Like a King. In order for a revolution to be successful, someone has to take charge and make tough, insightful, and strategic decisions. From breaking down the barriers that prevent product adoption to avoiding "death magnets" (the stupid mistakes just about everyone makes), these are the strategies revolutionaries cannot go without.

Work Like a Slave. Successful revolutions require hard work--lots of hard work. To go from revolutionary to visionary, you'll need to eat like a bird--relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.

Jam-packed with examples that are not just "real world," but real-world-turned-on-its-ear and man-bites-dog in nature, Rules for Revolutionaries presents a grab bag of insights from top innovators such as Apple, Amazon.com, Dell Computer, Hallmark, and Gillette, and a rich store of hands-on experience from the front lines of business revolution. Kawasaki's relentless enthusiasm and verve will empower you, whether you're an entrepreneur, engineer, inventor, manager, or small-business owner, to turn your dreams into reality, your realty into products, and your products into customer magnets.

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes. Previously, he was an Apple Fellow at Apple Computer, Inc. A noted speaker and the founder of various personal computer companies, Kawasaki was one of the individuals responsible for the success of the Macintosh computer. He is also the author of seven books, including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

SKU	Unavailable
ISBN 13	9780887309960
ISBN 10	0887309968
Title	Rules for Revolutionaries
Author	Guy Kawasaki
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Publishers Inc
Year published	1999-01-06
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.