S.U.R.E.-Fire Direct Response Marketing
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S.U.R.E.-Fire Direct Response Marketing by Russell Kern
S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
| SKU | Unavailable |
| ISBN 13 | 9780658006227 |
| ISBN 10 | 0658006223 |
| Title | S.U.R.E.-Fire Direct Response Marketing |
| Author | Russell Kern |
| Condition | Unavailable |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-05-16 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |