Sales Letters That Sizzle by H G Lewis

Sales Letters That Sizzle by H G Lewis

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters. * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails. 60-DAY EXAMINATION

Herschell Gordon Lewis is one of the leading copywriters of the past half-century and perhaps the best-known direct response copywriter and consultant in the U.S. Lewis also writes for many trade publications, including Direct, Selling, 1 to 1, Direct Marketing News, and is the copy columnist for Multichannnel Merchant. For 200 consecutive issues he wrote the monthly feature Creative Strategies for Direct Marketing Magazine. He also writes Copy Class for the UK publication Direct Marketing International, and catalog critiques for the UK publication Catalogue & eBusiness. Lewis is a much-sought-after speaker and has addressed advertising and marketing audiences around the world. For years Mr. Lewis conducted the copy workshop at the International Direct Marketing Symposium, Montreux, Switzerland and has been a featured speaker for more thant 20 years at the Direct Markeitng association. In 2003 he was inducted into the Direct Marketing Hall of Fame.

SKU	Unavailable
ISBN 13	9780844223483
ISBN 10	0844223484
Title	Sales Letters That Sizzle
Author	H G Lewis
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2000-01-16
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable