The Sales Promotion Handbook
The Sales Promotion Handbook
Regular price
Checking stock...
Regular price
Checking stock...
Summary
This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages.
The feel-good place to buy books
- Free US shipping over $15
- Buying preloved emits 41% less CO2 than new
- Millions of affordable books
- Give your books a new home - sell them back to us!
The Sales Promotion Handbook by Chris Brown
This manual provides sales promoters with reference material in order to plan and implement effective promotional campaigns. The author explains the basis of possible sales promotions, weighing up the suitability of a promotion for a particular task, and demonstrating advantages and disadvantages. Detailed advice is provided on timing, budgets, safety and quality clearance, as well as the problems caused by tax, legal requirements and fulfilment. It is hoped that this text will help readers to undertake campaigns that will achieve their aims, be profitable and capture the public's imagination.| SKU | Unavailable |
| ISBN 13 | 9780749409982 |
| ISBN 10 | 0749409983 |
| Title | The Sales Promotion Handbook |
| Author | Chris Brown |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1993-06-30 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |