Sandler Success Principles by David Mattson

Sandler Success Principles by David Mattson

From the best-selling author of The Sandler Rules - a Wall Street Journal and Business Week bestseller and Amazon #1 Sales Book.

In this book you'll learn:

- How to excel at selling by confronting and overcoming the root cause of your negative behaviors
- Why self-control is a powerful weapon, and how it creates predictably lucrative relationships
- How to don your armor going into battle, and when you should relax and enjoy your castle
- Why you should cover your belly button and leave your inner child in the car during sales calls

The simple truths that lead to becoming and remaining a successful person are among the most precious secrets David Sandler famously unlocks for the highly paid and well-regarded sales representatives who are stellar graduates of Sandler Training programs. Now they are revealed for you to learn and use in your own business and career.

A remarkable and sometimes painful part of the process is uncovering the truth about yourself, including how your self-image was shaped sometimes carelessly and perhaps even cruelly. As you grasp the influence of these old tapes, you see how you have unknowingly sabotaged your potential for being at the top tier of sales professionals.

You may be astonished to discover what inner dialogue and even demons you now may choose to control and override. The results? You enjoy a significant advantage over those you seek to impress and persuade, and master a predictable way to reach and exceed your career, business and financial goals.

The enormous benefits of self-knowledge and imaginative new tools for self-management are at the heart of the challenging and exhilarating lifelong process of implementing the Sandler Success Principles.

Stu Heinecke is one of the world's foremost experts on the use of cartoons in advertising, marketing and sales promotion, having blended cartooning and marketing for nearly thirty years. He and his collaborators, including many of the cartoonists found in The New Yorker, have created numerous record-breaking campaigns for some of the world's biggest direct marketers, including Time, Inc., AT&T, Forbes Magazine, Harvard Business Review, GSK GlaxoSmithKline, Sandoz Pharmaceuticals and the NBA and NHL. Throughout his career, Mr. Heinecke has battled many of the top experts in the direct marketing industry, all of whom claimed humor does not work in marketing and advertising. His 2010 nomination to the Direct Marketing Association's Hall of Fame came in recognition of his compelling body of work, which has proven beyond a shadow of a doubt that humor is extremely effective in those missions. A prominent cartoonist whose work can be seen in countless marketing campaigns and occasionally in the pages of The Wall Street Journal and other publications, Mr. Heinecke is the President and Founder of Seattle-based CartoonLink, where he lives with his wife, three kids, two dobermans and a snake.

SKU	Unavailable
ISBN 13	9780982255421
ISBN 10	098225542X
Title	Sandler Success Principles
Author	David Mattson
Condition	Unavailable
Binding Type	Hardback
Publisher	Pegasus Media World
Year published	2012-01-01
Number of pages	160
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable