The Savvy Author's Guide To Book Publicity by Lissa Warren

The Savvy Author's Guide To Book Publicity by Lissa Warren

Here is an essential reference for writers,from the self-published to those published by major houses,written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting results. Each chapter details what happens to a book once it's off press, and how authors can be helpful in the promotion process,or even spearhead it if need be,to get the coverage they deserve. Warren's advice is buttressed by her stories of authors,the enterprising, the shy, the well-prepared, and the novice,relating tours gone awry, best-sellers made and nearly made, and great and not-so-great author/publicist collaboration. The Savvy Author's Guide to Book Publicity covers everything from how to write press material, targeting the right shows and publications, following up effectively with the media, and hiring people who can help ensure that every bookseller and consumer has a chance to hear an author's message loud and clear.

At age twenty-four, Lissa Warren was named Publicity Director at David R. Godine, Publisher--a small but respected literary press in Boston. She went on to work in the publicity department of Houghton Mifflin before becoming Director of Publicity at Boston's Perseus Publishing where she worked for three years before being promoted to Senior Director of Publicity at their sister company, Da Capo Press. Ms. Warren is the author of The Savvy Author's Guide to Book Publicity: A Comprehensive Resource--From Building the Buzz to Pitching the Press and holds a B.S. in English Education from Miami University and an M.F.A. in Creative Writing from Bennington College. Her poetry has appeared in such publications as Quarterly West, Oxford Magazine, Black Warrior Review, and Verse, and she serves as a Poetry Editor for the literary magazine Post Road. Since 2003, Ms. Warren has been an Adjunct Professor at Boston's Emerson College, teaching graduate and undergraduate courses in Book Editing, Book Publicity, and Book Publishing as part of their Writing, Literature, and Publishing program. She also serves on the advisory council of Southern New Hampshire University's M.F.A. writing program. In 2007, she became one of the first faculty members in Boston University's publishing certificate program. She blogs about publishing for the Huffington Post, and has spoken about publishing for the Virginia Festival of the Book, Lesley University, New York University, Publishers Marketing Association, the American Society of Journalists and Authors, Publishers Association of the South, BookBuilders of Boston, the Romance Writer's Association of New England, ForeWord magazine, Grub Street, the New Hampshire Writers' Project, the Cape Cod Writers Conference, the Concord Festival of Books, the Adirondack Writer's Conference, the Compleat Biographer Conference, and Harvard University's Nieman Conference, among others. She lives in Salem, New Hampshire.

SKU	Unavailable
ISBN 13	9780786712755
ISBN 10	0786712759
Title	The Savvy Author's Guide To Book Publicity
Author	Lissa Warren
Condition	Unavailable
Binding Type	Paperback
Publisher	Avalon Publishing Group
Year published	2003-12-30
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.