Scenario-based Strategic Planning by Burkhard Schwenker

Scenario-based Strategic Planning by Burkhard Schwenker

Introduction by Burkhard Schwenker and Torsten Wulf.- The challenges of strategic management in the twenty-first century.- Scenario-based strategic planning: A new approach to coping with uncertainty.- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning.

Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

SKU	Unavailable
ISBN 13	9783658028749
ISBN 10	3658028742
Title	Scenario-based Strategic Planning
Author	Burkhard Schwenker
Series	Roland Berger School Of Strategy And Economics
Condition	Unavailable
Binding Type	Hardback
Publisher	Springer Fachmedien Wiesbaden
Year published	2013-07-29
Number of pages	219
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.