The Science of Fear by Of History Daniel Gardner

The Science of Fear by Of History Daniel Gardner

An invaluable resource for anyone who aspires to think clearly (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our gut reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

Excellent. Analyzes everything from the media's predilection for irrational scare stories to the cynical use of fear by politicians. A] cheery corrective to modern paranoia.--The Economist

An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.--Kirkus (starred review)

Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.--Dan Ariely, New York Times bestselling author of Predictably Irrational

SKU	Unavailable
ISBN 13	9780525950622
ISBN 10	0525950621
Title	The Science of Fear
Author	Of History Daniel Gardner
Condition	Unavailable
Binding Type	Hardback
Publisher	Dutton Books
Year published	2008-08-01
Number of pages	339
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.