The Science of Serendipity by Matt Kingdon
Innovation. The word might make you think of Silicon Valley. But innovation isn t the sole province of start-ups. They didn t invent it, and they re not always the ones from which we can best learn.
Jam-packed with eye-opening real world examples of how brilliant ideas can solve difficult real world problems(London Loves Business, 20th December 2012) Colourful, lively and interesting (Management Today, March 2013) This is a treasure trove of insight from a real expert in the field and there are lessons to be learnt on every page. It s really all about how to make new ideas less of a happy accident if you only read one book this month (Business Life, April 2013) The book is packed with great stories to inspire ideas the great many provocations in the book, nicely told, make it one of the better books on the topic. Although it fails to offer a strong methodology, it does collect all the latest thinking into one place and is a great place to start (B2B Marketing, May 2013)
MATT KINGDON has been at the front line of innovation for more than 20 years. What If!, the company he co-founded, partners with the world’s most successful, forward-looking companies to galvanise innovation and deliver impact. In plain English, Kingdon tells the stories of companies grappling with innovation at scale, how they've succeeded or struggled, and what this can teach ambitious, frustrated corporate executives.
"Bottom line: you are not alone and this is the practical guide for you."
John Kao, creator of Harvard Business School's Innovation program & Chairman of the Global Advisory Council on Innovation of the World Economic Forum
| SKU | Unavailable |
| ISBN 13 | 9781118478103 |
| ISBN 10 | 111847810X |
| Title | The Science of Serendipity |
| Author | Matt Kingdon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2012-11-02 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |