Scientific Advertising by Claude C Hopkins
Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about salesmanship in print which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.
Claude C. Hopkins (1866-1932) ranks among the advertising industry's greatest pioneers. A brilliant copywriter, he was earning more than $150,000 a year from the Chicago advertising agency Lord & Thomas in the decade before World War I. Hopkins used new techniques like risk-free trials and money-back guarantees to promote many of the firms he worked for, including Swift & Company, Quaker Oats, Palmolive Soap, and Pepsodent.
| SKU | Unavailable |
| ISBN 13 | 9781604599657 |
| ISBN 10 | 1604599650 |
| Title | Scientific Advertising |
| Author | Claude C Hopkins |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Wilder Publications |
| Year published | 2010-02-12 |
| Number of pages | 70 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |