Search Analytics for Your Site
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Search Analytics for Your Site by Louis Rosenfeld
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
| SKU | Unavailable |
| ISBN 13 | 9781933820200 |
| ISBN 10 | 1933820209 |
| Title | Search Analytics for Your Site |
| Author | Louis Rosenfeld |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Rosenfeld Media |
| Year published | 2011-07-06 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |