Secrets of Golf Instruction and Flexibility*****************
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Secrets of Golf Instruction and Flexibility***************** by Roger Fredericks
In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.
ROGER FREDERICKS has been one of the most influential figures in the golf fitness movement over the past 20 years and is one of the few golf professionals with expertise in both golf instruction and physiology. He has worked on the golf swings and bodies of more than 20,000 golfers, including more than 60 tour professionals and seven Hall of Famers. The creator of the smash hit infomercial Roger Fredericks Reveals Secrets to Golf Swing Flexibility, he travels around the country conducting seminars. He resides in San Diego.
| SKU | Unavailable |
| ISBN 13 | 9780977003952 |
| ISBN 10 | 0977003957 |
| Title | Secrets of Golf Instruction and Flexibility***************** |
| Author | Roger Fredericks |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Mountain Lion Incorporated |
| Year published | 2011-02-01 |
| Number of pages | 218 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |