Sell Local Think Global by Olga Mizrahi

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Sell Local Think Global by Olga Mizrahi

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Sell Local Think Global by Olga Mizrahi

"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth."
--SETH GODIN, author of Linchpin


After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.

You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you:

  • Figure out what makes you and your business truly different.
  • Discover the secrets of "SoLoMo" marketing, both online and off.
  • Spruce up your Web and mobile presence by learning to love analytics.
  • Walk boldly into the future by embracing social media and customer reviews.

Recently featured in Forbes, Fast Company, and Inc. magazine, Olga Mizrahi is an instructor of the Digital Marketing Program for the University of California, Irvine, and the author of Sell Local. Think Global, which Seth Godin hails as . . . a hands on, idea-packed book for business people in search of growth. She is a national speaker and marketing expert on the gig economy; a local Southern California business owner; a blogger for entrepreneurs and freelancers at ChunkofChange.com; and a small business columnist for The Long Beach Post. Olga's fresh views on the freelance economy, personal branding, and entrepreneurial unique value proposition have been also been featured at Airbnb's Open Conference, Investor's Business Daily, and the AMEX Small Business Open.

SKU Unavailable
ISBN 13 9781601633408
ISBN 10 1601633408
Title Sell Local Think Global
Author Olga Mizrahi
Condition Unavailable
Binding Type Paperback
Publisher Red Wheel/Weiser
Year published 2014-11-30
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.