Sell with a Story by Paul Smith

Sell with a Story by Paul Smith

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story  Craft a compelling and memorable narrative  Incorporate challenge, conflict, and resolution• And more  Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.

SKU	Unavailable
ISBN 13	9780814437117
ISBN 10	0814437117
Title	Sell with a Story
Author	Paul Smith
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Focus
Year published	2018-04-02
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable