Selling and Sales Management 10th edn by David Jobber

Selling and Sales Management 10th edn by David Jobber

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing.

Geoff Lancaster isDean of Academic Studies at London School of Commerce and Chairman ofDurham AssociatesGroup Ltd. He was formerlyResearch Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

SKU	Unavailable
ISBN 13	9781292078007
ISBN 10	1292078006
Title	Selling and Sales Management 10th edn
Author	David Jobber
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2015-03-26
Number of pages	544
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.