Selling and Sales Management by David Jobber

Selling and Sales Management by David Jobber

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

David Jobber is Professor of Marketing at Bradford University and serves on the editorial board of numerous marketing and sales management journals. He also served as Special Advisor to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK. David Jobber has also received the Academy of Marketing Life achievement award for extraordinary and distinguished services to marketing.

Geoff Lancaster isDean of Academic Studies at London School of Commerce and Chairman ofDurham AssociatesGroup Ltd. He was formerlyResearch Professor of Marketing at London Metropolitan University, Senior Examiner to the Chartered Institute of Marketing and Chief Examiner to the Institute of Sales and Marketing Management.

SKU	Unavailable
ISBN 13	9780273720652
ISBN 10	0273720651
Title	Selling and Sales Management
Author	David Jobber
Condition	Unavailable
Binding Type	Paperback
Publisher	Pearson Education Limited
Year published	2009-04-02
Number of pages	568
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.