Selling by Direct Mail by John W Graham
This book offers guidelines and practical steps - often illustrated by case studies - which can be put to immediate use in the reader's own business. Section 1 provides an introduction to direct marketing and the opportunities it offers for various types of firms. Section 2 covers consumer, retail and business applications. These include the mail-order buyer, the offer, formats, catalogues, telephone marketing, mailing lists, print media, television, publicity and fulfilment. Section 3 focuses on the preparation and response of a direct response programme and covers research, budgeting, agencies, staffing, scheduling, postal and legal information, design, copy, print, testing and reading results.| SKU | Unavailable |
| ISBN 13 | 9780861887491 |
| ISBN 10 | 0861887492 |
| Title | Selling by Direct Mail |
| Author | John W Graham |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Little, Brown Book Group |
| Year published | 1988-05-26 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |