Selling Dreams by Gian Luigi Longinotti-Buitoni
This text explains the author's concept of "dream marketing", where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer's collective consciousness, and to attract interest in products and services.| SKU | Unavailable |
| ISBN 13 | 9780684850191 |
| ISBN 10 | 0684850192 |
| Title | Selling Dreams |
| Author | Gian Luigi Longinotti-Buitoni |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Simon & Schuster Ltd |
| Year published | 2000-02-08 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |