Selling Luxury by Robin Lent

Selling Luxury by Robin Lent

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Summary

Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.

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Selling Luxury by Robin Lent

Proven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.

ROBIN LENT is Senior Consultant at AC3, a Paris-based company that specializes in training and communications. Robin has been working for eighteen years in the field of luxury. He can be reached at robin@ac3.fr.

GENEVIÈVE TOUR is a Training Consultant at a top luxury firm and a luxury specialist. She has spent many years as a Sales Ambassador in the United States and France. Geneviève has an MBA in luxury brands and twenty years of experience in marketing and communications. She can be reached at genevieve.tour@club-internet.fr.

SKU Unavailable
ISBN 13 9780470457993
ISBN 10 0470457996
Title Selling Luxury
Author Robin Lent
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2009-06-26
Number of pages 176
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.