Selling Out by Alexandra Chasin

Selling Out by Alexandra Chasin

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Summary

This text looks at the mainstreaming of the gay and lesbian consumer. It shows how the gay movement's political identity has been whitewashed by its eagerness to be embraced by the mainstream.

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Selling Out by Alexandra Chasin

In the 1990s gay and lesbian culture went mainstream, from Ellen's coming out episode to the push for same sex marriage. At the same time, the gay market has become one of the most sought after by advertisers like Bud Light, Absolut, Benson and Hedges, and even Ikea. But in its eagerness to be embraced by the mainstream, the gay movement's political identity has been whitewashed. Identity politics and identity based consumption tend to serve the interests of white, middle class men, and tend to underserve the interest of women, people of colour, and the poor. Alexandra Chasin's provocative indictment of the marketing of a sanitized queerness may set off a wave of controversy among all readers, gay and straight.
'..this book is an overdue argument for why a booming gay market is not necessarily a sign of progress...' - Out Magazine 'a passionate analysis of gay politics...' - Publishers Weekly
ALEXANDRA CHASIN is a visiting faculty member in the Department of English at the University of Geneva and co-chair of the Board of Directors of the International Gay and Lesbian Human Rights Commission.
SKU Unavailable
ISBN 13 9780312239268
ISBN 10 0312239262
Title Selling Out
Author Alexandra Chasin
Condition Unavailable
Binding Type Paperback
Publisher St Martin's Press
Year published 2001-06-02
Number of pages 368
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.