Selling the Invisible by Harry Beckwith
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.| SKU | Unavailable |
| ISBN 13 | 9780752821030 |
| ISBN 10 | 0752821032 |
| Title | Selling the Invisible |
| Author | Harry Beckwith |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Orion Publishing Co |
| Year published | 1999-02-20 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |