Selling To Affluent by Thomas Stanley

Selling To Affluent by Thomas Stanley

I told you how to find them. Now learn how to sell them.
--Dr. Thomas J. Stanley

Dr. Stanley's strategies consider the real needs of the high income professionals--needs that go beyond any product or service. These needs are psychological and revolve around the recognition of the individual's extraordinary level of achievements. He provides some terrific insights as to how to solicit and maintain business by unconventional, but highly effective means.--Carolyn J. Cole, Senior Vice President, Consumer Markets, Paine Webber, Inc.

Must reading for anyone who is serious about building a career in sales to wealthy individuals.--J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

Selling to the Affluent is well written, relevant, and exciting; it presents an important complementary extension to Marketing to the Affluent.--William D. Danko, Ph.D., Director, Executive Development Programs, School of Business, State University of New York

Dr. Thomas J. Stanley began studying the affluent in 1973. His coauthored New York Times best-seller, The Millionaire Next Door, was released in 1996, and has sold over 2,500,000 copies worldwide. Thomas followed his first book with Marketing to the Affluent, ranked among the ten outstanding business books by the editors of Best of Business Quarterly. His second New York Times best-seller, The Millionaire Mind, explored America s financial elite and how they became so when it came out in 1999. The author, who lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University.

SKU	Unavailable
ISBN 13	9781556234187
ISBN 10	155623418X
Title	Selling To Affluent
Author	Thomas Stanley
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	1990-12-17
Number of pages	477
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.