Selling to Win by Richard Denny

Selling to Win by Richard Denny

"Fantastic read, the results speak volumes." - Steve Bennett, JUNGLE.COM Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. It gives practical advice on how to: get a sale when your service is not the cheapest; turn your customer into an ambassador; build a positive attitude; beat the competition close a sale. This invaluable book is recogised as one of the most effective and powerful sales-improvement guides ever written.

"The best book ever written on selling" - Tony Dobbins, Area Manager, Century Insurance "Direct and readable... he shows how to put winning techniques into practice." - Training Journal "One of the world's best-selling books on selling skills. It includes invaluable practical advice on finding new customers, beating the competition and making that sale." - Internet Works"

Richard Denny is one of the UK's foremost authorities on sales and management training. Highly sought after as a speaker at company conventions and conferences throughout the world, he is also the author of Communicate to Win, Motivate to Win, Speak for Yourself and Succeed for Yourself , all published by Kogan Page.

SKU	Unavailable
ISBN 13	9780749444341
ISBN 10	0749444347
Title	Selling to Win
Author	Richard Denny
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2006-02-03
Number of pages	208
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable