Send 'em One White Sock
Send 'em One White Sock
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Summary
Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".
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Send 'em One White Sock by Stan Rapp
Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".
Rapp, Stan: - Stan Rapp is Chairman of Engauge, a pioneering customer engagement agency founded three years ago with private equity partner Halyard Capital. He is coauthor of six books, including the international best-seller Maxi- Marketing. Advertising Age included him as one of the 101 individuals who shaped advertising in the 20th century. Rapp, over a 30-year period, served as CEO of two agencies that now generate combined revenues of one billion dollars. Rapp is a member of the DMA Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780070526686 |
| ISBN 10 | 0070526680 |
| Title | Send 'em One White Sock |
| Author | Stan Rapp |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 1998-01-01 |
| Number of pages | 176 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |