Serious Creativity by Edward De Bono
How to unlock your creativity and add value to your ideas with the power of lateral thinking.If you want to be the best, focus on your most valuable asset: the power of your creative mind.
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging
Edward de Bono is the inventor of the concept of Lateral Thinking and the author of over 60 books. His business methods are now taught by over 900 trainers in 28 countries around the world, and IBM, Motorola, and Prudential are among the companies that employ them.
| SKU | Unavailable |
| ISBN 13 | 9780887306358 |
| ISBN 10 | 0887306357 |
| Title | Serious Creativity |
| Author | Edward De Bono |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | HarperCollins Publishers Inc |
| Year published | 1993-05-01 |
| Number of pages | 352 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |