Serious Play by Michael Schrage
Increasingly, prototypes are the key platforms and models are the core media for managing risk and creating value. This title talks about how the world's leading companies model, prototype, and simulate to innovate. With real-world examples and anecdotes, it argues that the future of prototyping is the future of innovation.
Michael D. Schrage is a research associate at the MIT Media Lab, A Merrill Lynch Forum Innovation Fellow and a columnist for Fortune magazine.
| SKU | Unavailable |
| ISBN 13 | 9780875848143 |
| ISBN 10 | 0875848141 |
| Title | Serious Play |
| Author | Michael Schrage |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Harvard Business Review Press |
| Year published | 1999-12-10 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |