Services Marketing by Manfred Bruhn

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Services Marketing by Manfred Bruhn

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Summary

Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.

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Services Marketing by Manfred Bruhn

The first European Services Marketing text that looks at the importance of the Service Value Chain in improving  both customer value and bottom line performance.

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SKU Unavailable
ISBN 13 9780273681571
ISBN 10 0273681575
Title Services Marketing
Author Manfred Bruhn
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2005-11-10
Number of pages 504
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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