Services Marketing by Christopher H Lovelock
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.| SKU | Unavailable |
| ISBN 13 | 9780136107217 |
| ISBN 10 | 0136107214 |
| Title | Services Marketing |
| Author | Christopher H Lovelock |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Education (US) |
| Year published | 2010-03-18 |
| Number of pages | 648 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |