Services Marketing: People, Technology, Strategy (Ninth Edition)
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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.| SKU | Unavailable |
| ISBN 13 | 9781944659820 |
| ISBN 10 | 194465982X |
| Title | Services Marketing: People, Technology, Strategy (Ninth Edition) |
| Author | Jochen Wirtz |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | World Scientific Publishing Co Inc (USA) |
| Year published | 2021-10-28 |
| Number of pages | 684 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |