Servicing International Markets
Summary
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Servicing International Markets by Peter J Buckley
Now, more than ever before, international competitiveness depends on truly effective servicing strategies for foreign markets. Based on wide ranging and up to the minute research in firms this new book links foreign market servicing decisions to competitiveness. Servicing International Markets examines in detail:. * Market servicing choices. * Exporting. * Licensing. * Direct investment. * Joint ventures and strategic alliances. The study highlights the importance of effective management of the competitive process and the need for firms to develop a long-term and flexible approach to overseas operations. It is often the ability to switch between 'modes' of operation to achieve greater competitiveness that is the key to lower costs, better pricing and innovation.| SKU | Unavailable |
| ISBN 13 | 9780631181897 |
| ISBN 10 | 063118189X |
| Title | Servicing International Markets |
| Author | Peter J Buckley |
| Series | Esrc Competitiveness |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 1992-09-24 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |