Setting the PACE in Product Development by Michael E Mcgrath

Setting the PACE in Product Development by Michael E Mcgrath

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.

"Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etcIts strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997

SKU	Unavailable
ISBN 13	9780750697897
ISBN 10	075069789X
Title	Setting the PACE in Product Development
Author	Michael E Mcgrath
Condition	Unavailable
Binding Type	Paperback
Publisher	Taylor & Francis Ltd
Year published	1996-07-31
Number of pages	200
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.