Shadow's Angel by Leesa Ellen

Shadow's Angel by Leesa Ellen

Become the Master of Your Business Fate

With proper attention to marketing strategy, success is not an accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 12 other books.

Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees. - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive

What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties. - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules

Ellen, Leesa: - Among other things, Leesa Ellen is a truck driver, heavy machinery operator, creative photographer, former horse trainer, and author. She spent many of her early adult years living in America and then Germany, before returning to her home country, Australia, where she now resides on the Central Queensland coast with her two dogs and two cats. Shadow's Angel is her first title to be released.

SKU	Unavailable
ISBN 13	9780646834931
ISBN 10	0646834932
Title	Shadow's Angel
Author	Leesa Ellen
Condition	Unavailable
Binding Type	Paperback
Publisher	Leesa Ellen
Year published	2021-02-23
Number of pages	286
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.