The Shopper Marketing Revolution by Mike Anthony

The Shopper Marketing Revolution by Mike Anthony

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)--that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.

Michael Mike Anthony Holland is truly the modern day gentleman with a old school soul. The son of Charles A. Holland Sr and Sharon Jarvis- Johnson. Middle child of two brothers Charles A Holland Jr, Dwayne A. Holland, sister Shawanna Emerson and uncle of Kingston A. Holland and Tysean Jackson. As the Owner of Plush Entertainment, Michael is geared to hosting red carpet events that change the mindsets of young and wise adults regarding the night life in the Bay Area. Michael Mike Anthony Holland was born and raised in Oakland, Ca but it was in Atlanta where Michael grew the love for hosting events that cater to the mature, grown and sexy professionals. Aside from hosting, Michael is also a songwriter and producer. Each summer Michael works with the youth in his community through the YMCA program, teaching young men gentlemen etiquette classes. Michael was inspired to write Lessons from a Gentleman through his own lessons hes gone through, experienced and began to share on social media outlets. It was there many encouraged him to write a book. This book is considered one of many to come that will inspire, encourage and spark conversations across the globe, regarding dating, sex, love and relationships. Michael sums up his life as being God led, Oakland Bred, and ATL Fed. In this its his hope that youll enjoy the reading and discussing this and other books to come.

SKU	Unavailable
ISBN 13	9781939418272
ISBN 10	1939418275
Title	The Shopper Marketing Revolution
Author	Mike Anthony
Condition	Unavailable
Binding Type	Paperback
Publisher	Writers of the Round Table Press
Year published	2013-06-21
Number of pages	340
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable